Cavit, the number one imported Italian wine brand in the United States and producer of the best-selling Pinot Grigio, was looking to raise awareness and bring its Italian heritage to the forefront. Alan Cresto worked with Agency212 on a new campaign that expresses what Cavit and other Italians have known all along – that life is meant to celebrated!
Comments Creative Director Guy Barnet: “We wanted to give the kids of Long Island their own Nike moment. But for a Payless budget. If you ask me, we got a slam dunk, a three-pointer, an alley-oop and many other basketball puns rolled into one awesome film.”