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Tronic Studio SAMSUNG. Tronic fused together the worlds of abstraction with photoreal animation to create Samsung's new Times Square spot announcing worldwide partnership with the 2008 Olympic Games.
SAMSUNG. Tronic fused together the worlds of abstraction with photoreal animation to create Samsung's new Times Square spot announcing worldwide partnership with the 2008 Olympic Games.

Tronic Studio

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Clients: Absolut, Adidas, AMC, AXA, Cinemax, Converse, Comcast, Daniel Libeskind, Diesel, Edun, ESPN, Flavorpill, Fuse, GE, HBO, Herzog & DeMeuron, Hitachi, Microsoft, MTV, New York Magazine, Nike, Nickelodeon, Oracle, Samsung, Sharp, Sony, Target, Smirnoff, Van Cleef & Arpels, Yahoo

Bio: Tronic is a NYC based directing, design and animation studio founded in 2001 by Columbia Architecture graduates Jesse Seppi and Vivian Rosenthal. They've directed and animated spots and campaigns for Target, Adidas, Microsoft and Sony, conceived and executed installations for Diesel, General Electric, Sharp and Hitachi, designed interactive experiences for Nike, Visionaire and Smirnoff and in general, have worked to eliminate lines delineating one form of creative media output from another. These visual futurists are boldly combining architecture, new media, animation and branding through new uses of technology to create visually striking and conceptually based work.

Tronic Studio Website

AXA For French Insurance company AXA, Tronic conceived, directed and animated this spot to address the desire to remain relevant in a constantly advancing world.
AXA For French Insurance company AXA, Tronic conceived, directed and animated this spot to address the desire to remain relevant in a constantly advancing world.
AXA For French Insurance company AXA, Tronic conceived, directed and animated this spot to address the desire to remain relevant in a constantly advancing world.
55DSL | YOUR SKIN IS WOVEN IN MINE. Tronic was commissioned by Diesel+s 55DSL brand to create an experimental brand film for their fashion show in Italy. The film will also be showcased in their flagship stores in the US, Tokyo and Dubai.
55DSL | YOUR SKIN IS WOVEN IN MINE. Tronic was commissioned by Diesel+s 55DSL brand to create an experimental brand film for their fashion show in Italy. The film will also be showcased in their flagship stores in the US, Tokyo and Dubai.
55DSL | YOUR SKIN IS WOVEN IN MINE. Tronic was commissioned by Diesel+s 55DSL brand to create an experimental brand film for their fashion show in Italy. The film will also be showcased in their flagship stores in the US, Tokyo and Dubai.
GAIA. Tronic directed and animated three all CG films for the vampire trilogy MMVII, part of the online social network GaiaOnline. The MMVII trilogy is the first social network generated new media entertainment property.
GAIA. Tronic directed and animated three all CG films for the vampire trilogy MMVII, part of the online social network GaiaOnline. The MMVII trilogy is the first social network generated new media entertainment property.
GAIA. Tronic directed and animated three all CG films for the vampire trilogy MMVII, part of the online social network GaiaOnline. The MMVII trilogy is the first social network generated new media entertainment property.
GE: Building Dreams. GE asked Tronic to conceptualize and direct a spot that showed the impact and scale of imagination. Tronic combined live-action with CG footage for the spot.
GE: Building Dreams. GE asked Tronic to conceptualize and direct a spot that showed the impact and scale of imagination. Tronic combined live-action with CG footage for the spot.
GE: Building Dreams. GE asked Tronic to conceptualize and direct a spot that showed the impact and scale of imagination. Tronic combined live-action with CG footage for the spot.
HERZOG & DEMEURON | 56 Leonard. Tronic tapped into their architecture backgrounds for the film they created for Herzog & de Meuron+s 57-story hi-rise residential tower in Tribeca. Combining a live action helicopter shoot with extensive CG modeling.
HERZOG & DEMEURON | 56 Leonard. Tronic tapped into their architecture backgrounds for the film they created for Herzog & de Meuron+s 57-story hi-rise residential tower in Tribeca. Combining a live action helicopter shoot with extensive CG modeling.
HERZOG & DEMEURON | 56 Leonard. Tronic tapped into their architecture backgrounds for the film they created for Herzog & de Meuron+s 57-story hi-rise residential tower in Tribeca. Combining a live action helicopter shoot with extensive CG modeling.
HITACHI SCULPTURE. Hitachi, the presenting sponsor for NextFest, a three day technology and design event, invited Tronic to design a 6,000 square foot installation to to feature Hitachi+s water technology.
HITACHI SCULPTURE. Hitachi, the presenting sponsor for NextFest, a three day technology and design event, invited Tronic to design a 6,000 square foot installation to to feature Hitachi+s water technology.
HITACHI SCULPTURE. Hitachi, the presenting sponsor for NextFest, a three day technology and design event, invited Tronic to design a 6,000 square foot installation to to feature Hitachi+s water technology.
Microsoft Vista. Tronic created an immersive HD experience for Microsoft+s new operating system for an installation at the JFK International Airport and for screens in Times Square, Los Angeles, London, Cinema, the web and subway systems across the U.S.
Microsoft Vista. Tronic created an immersive HD experience for Microsoft+s new operating system for an installation at the JFK International Airport and for screens in Times Square, Los Angeles, London, Cinema, the web and subway systems across the U.S.
Microsoft Vista. Tronic created an immersive HD experience for Microsoft+s new operating system for an installation at the JFK International Airport and for screens in Times Square, Los Angeles, London, Cinema, the web and subway systems across the U.S.
Moet and Chandon+s holiday pop-up store granted visitors exclusive access to its signature champagne culture. Tronic designed the store to capture the feeling of being inside one of the bottles.
Moet and Chandon+s holiday pop-up store granted visitors exclusive access to its signature champagne culture. Tronic designed the store to capture the feeling of being inside one of the bottles.
Moet and Chandon+s holiday pop-up store granted visitors exclusive access to its signature champagne culture. Tronic designed the store to capture the feeling of being inside one of the bottles.
Nike: Lebron. Tronic combined motion-capture, extensive hand-animation and fluid dynamics to simulate the painterly moves of NBA Cavaliers star Lebron James for an interactive website introducing Nike+s Lebron sneaker.
Nike: Lebron. Tronic combined motion-capture, extensive hand-animation and fluid dynamics to simulate the painterly moves of NBA Cavaliers star Lebron James for an interactive website introducing Nike+s Lebron sneaker.
Nike: Lebron. Tronic combined motion-capture, extensive hand-animation and fluid dynamics to simulate the painterly moves of NBA Cavaliers star Lebron James for an interactive website introducing Nike+s Lebron sneaker.
SAMSUNG. Tronic fused together the worlds of abstraction with photoreal animation to create Samsung+s new Times Square spot announcing worldwide partnership with the 2008 Olympic Games.
SAMSUNG. Tronic fused together the worlds of abstraction with photoreal animation to create Samsung+s new Times Square spot announcing worldwide partnership with the 2008 Olympic Games.
SAMSUNG. Tronic fused together the worlds of abstraction with photoreal animation to create Samsung+s new Times Square spot announcing worldwide partnership with the 2008 Olympic Games.
SHARP: BLOOM. EXHIBITION/ANIMATION. Tronic created Bloom, an animation and sculpture installation in a Soho gallery for Sharp launch of their new HD Aquos line of TVs. Curating Agency: Formavision Ad Agency: Wieden Kennedy Music: Q Department
SHARP: BLOOM. EXHIBITION/ANIMATION. Tronic created Bloom, an animation and sculpture installation in a Soho gallery for Sharp launch of their new HD Aquos line of TVs. Curating Agency: Formavision Ad Agency: Wieden Kennedy Music: Q Department
SHARP: BLOOM. EXHIBITION/ANIMATION. Tronic created Bloom, an animation and sculpture installation in a Soho gallery for Sharp launch of their new HD Aquos line of TVs. Curating Agency: Formavision Ad Agency: Wieden Kennedy Music: Q Department
SONY HDNA. Tronic directed and animated this 90 second in-store spot for the Sony Style stores. It builds on Sony+s HDNA print and broadcast ad campaign, tying the company+s HD technologies to the fiber of everyday life.
SONY HDNA. Tronic directed and animated this 90 second in-store spot for the Sony Style stores. It builds on Sony+s HDNA print and broadcast ad campaign, tying the company+s HD technologies to the fiber of everyday life.
SONY HDNA. Tronic directed and animated this 90 second in-store spot for the Sony Style stores. It builds on Sony+s HDNA print and broadcast ad campaign, tying the company+s HD technologies to the fiber of everyday life.
SONY | SWEET. Tronic designed and animated this whimsical spot for the Sony Style stores for their holiday campaign. Combing CG chocolate with a live action shoot, Tronic was able to bring Sony+s products to life in a completely unexpected manner.
SONY | SWEET. Tronic designed and animated this whimsical spot for the Sony Style stores for their holiday campaign. Combing CG chocolate with a live action shoot, Tronic was able to bring Sony+s products to life in a completely unexpected manner.
SONY | SWEET. Tronic designed and animated this whimsical spot for the Sony Style stores for their holiday campaign. Combing CG chocolate with a live action shoot, Tronic was able to bring Sony+s products to life in a completely unexpected manner.
Target Marbles. Tronic designed and animated a series of three CG marble spots which utilize the very recognizable Target colors of white and red to create a surreal landscape of animated mazes formed from abstracted Target logos.
Target Marbles. Tronic designed and animated a series of three CG marble spots which utilize the very recognizable Target colors of white and red to create a surreal landscape of animated mazes formed from abstracted Target logos.
Target Marbles. Tronic designed and animated a series of three CG marble spots which utilize the very recognizable Target colors of white and red to create a surreal landscape of animated mazes formed from abstracted Target logos.
Target Revolution. Target approached Tronic to conceptualize, direct and animate a branded short-film for 8 jumbo LED screens that move across the facade of a building at Victory Park in Dallas, Texas.
Target Revolution. Target approached Tronic to conceptualize, direct and animate a branded short-film for 8 jumbo LED screens that move across the facade of a building at Victory Park in Dallas, Texas.
Target Revolution. Target approached Tronic to conceptualize, direct and animate a branded short-film for 8 jumbo LED screens that move across the facade of a building at Victory Park in Dallas, Texas.
W HOTEL SCULPTURE WITH WIRED. Wired Magazine, W Hotels and Tronic collaborated to launch an exclusive pop-up retail sculpture, housed in the hotel brand+s West Coast US properties.
W HOTEL SCULPTURE WITH WIRED. Wired Magazine, W Hotels and Tronic collaborated to launch an exclusive pop-up retail sculpture, housed in the hotel brand+s West Coast US properties.
W HOTEL SCULPTURE WITH WIRED. Wired Magazine, W Hotels and Tronic collaborated to launch an exclusive pop-up retail sculpture, housed in the hotel brand+s West Coast US properties.
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